We already sell political, why work with RuralAMFM?
Radio is nowhere near its full potential when it comes to political advertising dollars. Decades of experience in the political realm helps us understand what’s important to political advertisers and how buying radio strategically can benefit them. Stations in our network are benefiting from new revenue and exposure they’ve never had before.
Our station is in an unrated market or doesn’t subscribe to ratings, can we still benefit?
Absolutely. Many local, independently owned radio stations have partnered with RuralAMFM. There are great radio stations consistently overlooked, and RuralAMFM is putting them on the radar for regional, statewide, and national political buys.
What if our station already works with other rep firms, agencies, or sells political advertising on our own?
No problem. RuralAMFM’s agreement is non-exclusive, allowing you to work wiith other agencies, campaigns, and political entities. We work with many campaigns, PACs, organizations, and corporate clients that stations don’t already have a relationship with. Our goal is to help your station bring in additional revenue to complement what you’re already doing.
Will RuralAMFM take a commission on business we already have?
RuralAMFM works with political campaigns, PACs, organizations, and corporate issue advertisers. We’re not going to interfere in local advertising with businesses you’re currently working with. Our company is built on adding value to our political clients and radio stations, so we’re not looking to take a commission on your ongoing advertising campaigns.
What workload is expected out of our station?
We make things as easy on stations as possible. RuralAMFM works with buyer agencies and political entities to facilitate the entire buy. We communicate with the buyer, obtain the formatted audio of the advertisement, collect payment, and coordinate the political paperwork. We then submit the order and send a check with payment due to your station.
Can I increase my rates to account for RuralAMFM’s commission?
Radio stations cannot increase rates to account for our commission. Our commission must be taken from the funds a station makes on an order. We are treated the same way as a local sales rep would be paid commision for selling advertising.
We’d like to join the RuralAMFM network, how do we get started?
Great! We’ll just need a signed copy of our agreement returned, your political rates, and information on your station. Send an email to firstname.lastname@example.org to get in touch.